Beer + Cocktails = Beertails?

I’ve been going to quite a few more drinks events lately.  A few weeks ago, it was a wine tasting at Bibendum, this past Monday I went to a sake cocktail sampling at Tsuru with Qype and on the 10th, Elements 8 is hosting A Rum Do for the second year in a row (the first one was legendary).  This past weekend, however, was mostly spent mixing at home. With beer.

Beer is not huge for women in the UK, and honestly it’s not something I really go for either.  There a few that I like, but if I’m out in a restaurant or at the shop, I almost always go for wine. If I’m at a bar, it’s either wine or cocktails.  Beer just doesn’t even make it into my thought process.

However, there is a small, but growing movement out there that’s bent on changing that perception. With beertails – traditional cocktails made with beer.  Last week I received a beer cocktail starter kit* that included 2 bottles of Blue Moon (an American wheat beer), 2 bottles of Coors Light (a VERY American beer whose typical drinkers like this sort of thing), 2 bottles of Kasteel Cru (a beer made from Champagne yeast), a bunch of little airplane-sized liquor bottles and a recipe sheet.

I tried three concoctions: an Amber Mojito, a Kru Woo and something I named Lady Marmalade

An Amber Mojito is essentially a mojito, but mixed with Coors Light instead of soda water.

Coors light amber mojito

I made a huge mess making this. HUGE. Mint carnage, burned  simple syrup, beer head spilled all over the countertops.  It was a nightmarish process for one drink.  I simply do not have the mad skills to make a mojito at home. That said, I could see how the beer could work as a mojito base. It tasted like a mojito, but with an extra kick.  I wondered if it would make sense to use Corona though?

A Kru Woo is Kasteel Cru with peach scnapps and cranberry juice.

Kasteel Cru Kru Woo

The Kasteel is much more like Champagne, but with a slightly beery taste. Honestly, I preferred it by itself without all the girly accessories. Still very good.

The Lady Marmalade.  I completely made this one up. It’s just Blue Moon with Cointreau floated on top.

Blue Moon Cointreau

Blue Moon is a wheat beer. And wheat beers go well with citrus flavours (Bell’s Oberon, anyone?). So I figured Blue Moon would go just swimmingly with orange liquor in it. I was right! It was delish. Much more a summer drink. I would be very happy to drink it again.

The verdict?

If there’s anything I’ve learned from this experiment is that you have to be careful with beer cocktails.  Essentially with every cocktail, you’re taking out the only non-alcoholic part of the recipe (soda water, diet coke, whatever) and replacing it with beer.  And what’s the second half of that rhyme, ‘Beer before liquor….’? It could get messy.

I can see a future for beer cocktails, but convincing the masses isn’t going to be easy.  I bet it’s the kind of drink that you wouldn’t necessarily order if you didn’t know what you were getting, but if a friend ordered one and you tried it – you’d probably end up getting one yourself too. I’m going to keep an eye out, but I haven’t seen anywhere in London that does them. If you know of a place, leave a comment, and I’ll check it out because lord knows I’m never ever making a beer mojito again.

*I received the beer cocktail set to try for free from the lovely Laura on behalf of Coors, but was not paid for this post in any way. Any reviews I ever do on this blog are entirely my own views – good or bad.

6 Comments

Filed under Booze, Review

6 Responses to Beer + Cocktails = Beertails?

  1. I know Bell’s isn’t a Chicago beer, but the two are always linked in my head! Love Bells. Have some every time I go back…to Chicago.

  2. There was a whole scandal with Bell’s in Chicago a couple years ago. Something to do with one of the distributors having a monopoly on the market. Not exactly sure the details, but Bell’s was basically not allowed to be sold in Chicago at all – still technically isn’t, I believe.

    They got around it by producing a new beer under a different company name called ‘Kalamazoo American Wheat’.

    Clever, eh? :)

    Took a picture of the board at Lemmings in Wicker Park last time I was there: http://www.flickr.com/photos/melanieseasons/2729852179/in/set-72157606530667457/

  3. kyo

    funny seeing this post here, but i’ve always liked the combination of beer with light or medium amaro: amaro nonino with barley wine or ramazzotti with strong ginger beer/ginger ale. however, i’m very curious about the blue moon and cointreau combination. any prospective combo including campari and beer? i dare you, ms. seasons.

  4. Hi Melanie,

    Kristy here from BitterSweet Partnership, the initiative behind the beer cocktails. Thanks for your review of the beer cocktails, I love that you invented your own, I will have to give it a try myself! A bit more background on the BitterSweet Partnership – it was set up by Molson Coors to look at the way the beer industry here has ignored women in its marketing to the extent that beer sales in the UK among women are among the lowest in Europe. We are big believers that education is a huge part of empowering, and emboldening women to enjoy beer, and beer cocktails are just one of the ways we are trying to show women that there are so many great beers out there and different ways to enjoy drinking. As you mention if women knew about all their options, including trying a beer cocktails with friends, then hopefully we would see more women enjoying beer :0)

    You can check out our website here http://www.bittersweetpartnership.com. We’d be interested to know what you think!

  5. I can’t help but think beertails are gross. But that’s probably because I don’t like beer… My opinion most likely means nothing.

    Didn’t one of the cheapy beers in the States come up with a mojito beer?

    Give me a Jack and Diet!

    (Props for cute cups and such)

  6. For years I have attended the Maryland Rennaisance festival and enjoyed a beverage they call a BeeSting (meade and hard cider). Yesterday, they had no meade but they asked me to try a White Snake (Blue Moon and hard cider). Good stuff! It wasn’t as sweet as the BeeSting but it WAS very tasty.

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